The Pay Per Click (PPC) Specialist is responsible for generating inquiries through targeted PPC campaigns. The PPC Specialist will be proficient in managing AdWords platform and will be able to optimize campaigns to reduce CPA and increase inquiry volume. The Specialist will interpret data to determine efficiencies of campaigns and will execute necessary changes to improve performance of the campaigns. The Specialist will act as both an analyst and consultant on all PPC campaigns and will be responsible for conveying results and recommendations to internal parties and clients.
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