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Apr 16, 2021

SEO: So Much More Than Your Website

You already know about the importance of optimizing your website for search engines. Indexing, crawlability, content, tags and meta descriptions are included in the constantly changing algorithms search engines like Google and Bing use to decide which sites are most relevant to a search query. But what you may not realize is there’s a lot […]

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Mar 29, 2021

Social media trends in 2021

More people are aware of the social and political climate in the United States now than in years past. This means social awareness will continue to be an important element in social media marketing in 2021. According to Sprout Social, 66% of consumers said they want organizations to take a stand on political and social […]

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Mar 9, 2021

Apple iOS 14 Changes

Apple has announced changes with iOS 14 that will impact how Facebook Pixels processes conversion events (product sales, lead capture, etc.) Businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. User experience changes From now on […]

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Mar 19, 2021

Creating the Connection from Prospective Student to Graduate

Whether they voice it or not, some prospective students are put off by the thought of higher education because of the time commitment. To overcome that, your admissions staff needs to be able to draw a clear and tangible connection to graduation. In our latest free webinar, Gragg President Darryl Mattox and VP of Business Development Lisa Olmedo will discuss strategies for improving admissions numbers by helping would-be students visualize the journey to graduation – and understand it’s closer than they may think.

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Feb 19, 2021

Website Development and ADA Compliance

If your website isn’t ADA compliant, you’re turning away visitors who could become conversions. Join Director of UX and Development Ben Parks and President Darryl Mattox as they discuss what ADA compliance is and what it means for you and your website.

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Jan 15, 2021

Expectation for Marketing Trends in 2021

Analysis, Attribution, Branding, Messaging, Strategy…What will it take to get your marketing to the next level 2021?  In this session you will get the opportunity to engage with a couple of guys that have been successfully marketing in the EDU Sector since the 1990’s. Greg Gragg, CEO and Darryl Mattox, President of Gragg Advertising will share insights, answer questions, and give you some advice on what works and why. They will even share tips on how you can avoid some of the pitfalls popping up in this everchanging digital world.

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Nov 20, 2020

Seven Costly PPC Mistakes

Join us for a free webinar in which Gragg president Darryl Mattox and PPC director Bryon Howell discuss some of the most common PPC blunders marketers are making and strategies to eliminate them

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Oct 27, 2020

CSPEN Conference 2020

It’s more important than ever that your marketing is working as effectively and efficiently as possible. “Two Guys and Some Solid Marketing Advice – Round II” is all about analysis, attribution, branding, messaging and strategy as we transition into a post-pandemic world.

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Oct 23, 2020

What Happens to Post-Secondary Education if Biden Wins

This year’s presidential election is a pivotal one, especially for those of us in post-secondary education. Join Darryl Mattox and Greg Gragg as they host special guest Tom Netting, CEO of Ten Government Strategies, Daniel Elkins, CEO of Veterans Education Project and Tony Guida, Partner at Duane Morris to examine possible futures for our industry as well as how to best prepare for any outcome.

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Sep 18, 2020

Going from Good to Great Admissions Part 2

Join Darryl and Lisa once again for the second half of this two-part series. Take your team from Good to Great! This session will cover; overcoming obstacles, communication and interview strategies, retaining to the start and transitioning new students.

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